Nova Launcher

Vision

To give every Android user the freedom to make their phone their own and the tools to get things done effortlessly.

Mission

To build the most flexible, fast, and reliable Android experience. One that adapts to each user and helps them take action to get things done across their device.

Money

Revenue / day

September 2026 average · USD / day

$7,066
August avg:≈ $7,210 / day
Mock trend
Daily earnings from ads and Nova Prime.
UA spend / day

September 2026 average · USD / day

$156
August avg:$169 / day
Mock trend
Daily Google Ads cost to attract users.
Gross profit / day

September 2026 average · USD / day

$6,910
August avg:≈ $7,037 / day
Mock trend
Daily revenue minus user acquisition costs.

Product

Default launcher activation

Did they start? · Within 7 days

68.4%
4.2 %vs. previous period
Mock trend
Set Nova as default within 7 days.Goal: at least 70%
D7 new-user retention

September 1–27 cohorts

10.4%
0.2 %MoM
Mock trend
New users returning after 7 days.
Daily active users (DAU)

September daily average · US

273K
August avg:≈ 275.5K
Mock trend
US daily average; outside US: 1.31M.

Tech

Crash-free & ANR-free users

Does it work reliably?

99.82%
0.06 %vs. previous period
Mock trend
Users with no crashes or app freezes.Goal: at least 99.9%
Home screen latency

Does it feel fast?

182ms
Previous period:196 ms
Mock trend
Time to usable home screen (75th percentile).Goal: at most 200ms
Battery & memory efficiency

Does it stay out of the way?

92.6%
1.4 %vs. previous period
Mock trend
Users within battery and memory limits.Goal: at least 95%